Javelin Experiential

Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!

Bacardi’s experiential activation on the Black Eyed Peas’ “The E.N.D. Tour” is off to a roaring start!

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

As the newest, youngest member of the Javelin team I still get a little starstruck around celebrities, so imagine my excitement when I learned we would be executing the Bacardi Lounge at the Rock N Roll Hall of Fame 25th Anniversary Concert at Madison Square Garden!

Long ago, the Black Eyed Peas won my heart with their clever lyrics, syncopation, and an eagerness to embrace the beauty in many different cultures.  There’s something completely enviable about will.i.am’s mad talent as a producer and writer, but every member of the group has something unique to bring to the table.  No doubt about [...]