by Tammy Derrigan
October 28, 2009
Mobile Tours
42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.
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by Tammy Derrigan
July 26, 2009
Social Platforms
At Javelin we constantly receive resumes, head shots, and audition tapes from people looking for brand ambassador gigs – whether we’re hiring at the moment or not. The competition is stiff, and it’s challenging to stand out in a sea of highly qualified candidates. If you want to make yourself exponentially more valuable than other [...]
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