Javelin Experiential

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

While in New York recently I attended a tweet-up to launch Ford’s Fiesta Movement year-long program.  Upon arrival at the Meatpacking District venue all attendees could see the lineup of Ford Fiestas in front of the restaurant. 

It was eyecatching but (despite this) there was no opportunity to get in the cars or ask questions about them.  I know [...]