brand

Converse: Rock ’n’ Roll Medici

by Tammy Derrigan October 22, 2010 Influencer Marketing

Because Converse shoes are well made, inexpensive, and come with a super-sized I-don’t-give-a-**** vibe free in every box, they’ve been favorites of the young and the restless for decades. Do a little shoe gazing at Bumbershoot, SXSW, ACL or NoisePop and you’ll see them everywhere, including the stage. Deep in the heart of the creative wilds of Williamsburg, Brooklyn, Converse is building their best venture yet.

Reading List Challenge: 19 Experiential Marketing Books

by Donna Meier August 18, 2010 Experiential Marketing

Given the wide range of views on what experiential marketing encompasses, it follows that literature on the subject abounds. Since many of these books rival college textbook prices, we thought we’d start a reading list challenge to lay down the definitive word on which titles are worth your time and money, and which ones are not.

Brand Ambassadors in the Social Media Jungle

by Tammy Derrigan July 21, 2010 Experiential Marketing

For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.

← Previous Entries