While reading the latest issue of Event Marketer, I stumbled upon an article about brand ambassadors entering the digital age, leveraging their social networks on behalf of brands.  It immediately reminded me of something similar I wrote here a year ago, though Sandy O’Loughlin was far more eloquent.

For an industry-wide snapshot of what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle, check out EM’s article for examples like Yahoo at the Olympics, or Samsung and the Guinness World Record.

Where do you see the role of brand ambassadors going?

It's a social media jungle!

With our strategic partners, Coolfire Media, we are developing VEGAS CADDIES, an original reality show pitting caddies against one another on the greens and under the neon lights of Las Vegas – where late night temptation can lead to early morning elimination.

Separate but related is THE CADDY EXPERIENCE, a branded, experiential caddy program that is also one of the most robust brand ambassador experiences on the market…directly aimed at a highly desirable target.