branding

Art, Beer, and Altered Brand Perceptions

by Tammy Derrigan March 23, 2011 Archivisti

I recently became fascinated with citrus crate labels, in use from (roughly) 1880-1955 to differentiate the many growers and packers. A particular label, circa 1910, made me think of Blue Moon beer. The vintage artwork has a unique provenance that would lend a layer of richness and detail that would certainly speak to the Authenticity Consumer interested in Americana.

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

Brand Ambassadors in the Social Media Jungle

by Tammy Derrigan July 21, 2010 Experiential Marketing

For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.

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