Coke

Coca Cola turns buying a soda into an interactive experience

by Angie Maniscalco July 6, 2009 Emerging Media

Coca Cola has developed an interactive vending machine that allows consumers to learn about promotions in the location the machine is placed, select a beverage to purchase, view the bottle digitally from all angles, and view advertisements all at the same time. The interface is similar to that of an iPhone.  Eventually consumers will be able [...]

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