experience

Thumbnail image for People StyleWatch “Celebrity Stylist” Experience Delights Consumers

People StyleWatch “Celebrity Stylist” Experience Delights Consumers

by Tammy Derrigan June 22, 2011 Event Marketing

In 2011, Javelin took People StyleWatch to the malls of America with a custom experiential pop-up store, delighting consumers, increasing awareness of the magazine, and enhancing advertiser relations with a celebrity stylist experience.

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Thumbnail image for Experiential Marketing Strategy Trumps Buzzwords

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

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Thumbnail image for INK-N-IRON, A True Festival Experience

INK-N-IRON, A True Festival Experience

by Jon Maurice August 5, 2010 Entertainment

INK-N-IRON is a celebration of custom culture, Americana and the art of rebellion. It’s a true festival experience that has music as an important element, but that element supports everything else that is going on, rather than dominating.

The diverse and passionate people who attend are the heart of the experience: Latinos in cuffed Levis and greased hair, punk rockers with pink Mohawks, custom bike builders with pompadours, and more. They come to explore and experience vintage collectibles, hot rods and kustoms, burlesque, art, fashion, 280 of the best tattoo artists in the world, pin striping, pin-up contest, BBQ, beer, hand crafted merchandise, and – of course – an incredible lineup of music.

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