by Tammy Derrigan
September 19, 2011
Emerging Media
Gamification is the new black. Not familiar with the term? You will be.
Gamification uses gaming mechanics and techniques in non-game environments to make things more fun. It’s not a new concept – just think of Mary Poppins – but the convergence of a generation raised on videogames, the rapid evolution of technology, and the advent of social media have resulted in the marketing equivalent of The Big Bang.
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by Tammy Derrigan
July 11, 2011
Event Marketing
At our recent BACARDI “Like It Live, Like It Together” experiential events in Las Vegas and New York there was an extra video camera capturing some of the excitement for posterity. Senor Vega, the man behind that camera (and editing, we assume) was nice enough to draw our attention to the final product published on DJ Irie’s YouTube channel. We like your style, man!
Since a picture is worth and thousand words and video is worth even more, we thought we’d share this with everyone who wasn’t able to attend. Enjoy!
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