experiential brand marketing

Experiential Marketing at SXSW: Branding Austin

by Claire Winslow March 30, 2010 Experiential Marketing

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

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Thumbnail image for 42BELOW Vodka celebrates biking culture

42BELOW Vodka celebrates biking culture

by Tammy Derrigan October 28, 2009 Mobile Tours

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

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