Experiential Marketing

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Augmented Reality: The Experience of a Surreal World

by Patrick Dougherty March 25, 2011 Augmented Reality

Literally, Augmented Reality (AR) superimposes a fantastic world—with its own set of rules and dreamlike imagery—onto the standard reality we all know and love. This allows us to play the role of Voodoo Witch Doctor, we guide those without our powers into an unseen universe hidden just below the surface. Best of all, we don’t need any magic herbs, sacred mushrooms, or dried lizard tongues.

Jack White: Keeping Things Old School

by Tammy Derrigan March 10, 2011 Archivisti

Jack White is prolific producer with the aesthetic sensibilities of a museum curator – and the heart of an experiential marketer. His newest venture, a record store on wheels, allows the uninitiated to touch and smell actual vinyl, hear the difference, and feel the magic of a record store.

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

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