Javelin Experiential

My first Event Marketer Summit was a blur of speakers, case studies and seminars, getting lost in the hotel, stealing sombreros, and eating my weight in Mrs. Fields cookies. The days were crammed with engaging speakers, “Belinking” and conversation. On Monday I attended The EX Award Gala, along with other Javelin folks, to represent Bacardi B-LIVE in the Best Nightlife Program category. Cheering for ourselves and our competitors was equally fun, and we looked damn good doing it!

There is something alluring about in-your-face authenticity. It’s sensational yet attractive like The Fonz. He got what he wanted seamlessly, without sacrificing his values.That is, until he jumped the shark.

At Javelin, once the big experiential marketing ideas have been approved, we get down to the business of making them real. We plan meticulously and verify every detail. Even when it comes to Superman.

The verdict? Yes…he’s definitely super!

Where can we find some intellectual street cred and big brain support for our beloved discipline, experiential marketing? It is with keen insights and modern truths we can see and prove that the human mind is the ultimate experiential consumer—that experience drives all perception and opinion forming.

Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.