by Donna Meier
August 18, 2010
Experiential Marketing
Given the wide range of views on what experiential marketing encompasses, it follows that literature on the subject abounds. Since many of these books rival college textbook prices, we thought we’d start a reading list challenge to lay down the definitive word on which titles are worth your time and money, and which ones are not.
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by Erin Bagby
June 7, 2010
Event Marketing
My first Event Marketer Summit was a blur of speakers, case studies and seminars, getting lost in the hotel, stealing sombreros, and eating my weight in Mrs. Fields cookies. The days were crammed with engaging speakers, “Belinking” and conversation. On Monday I attended The EX Award Gala, along with other Javelin folks, to represent Bacardi B-LIVE in the Best Nightlife Program category. Cheering for ourselves and our competitors was equally fun, and we looked damn good doing it!
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