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Thumbnail image for The Rally Squirrel, a St. Louis Marketing/Social Media Craze

The Rally Squirrel, a St. Louis Marketing/Social Media Craze

by Jamye Harrison October 13, 2011 Social Platforms

The rally squirrel made his debut during several of the MLB Division Series games in St. Louis and reportedly took a road trip to Philly for Game 5. Buschie, as some have dubbed him, has become the most popular personality in St. Louis in just over a week. There are currently over 50 pages on Facebook dedicated to the little guy, and he has his own Twitter feed.

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Thumbnail image for Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

by Tammy Derrigan July 6, 2011 Entertainment

In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.

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The ‘Aging’ of Facebook and Twitter

by Mark McInnis July 3, 2009 Social Platforms

The extreme growth of Facebook and Twitter over the past several months has garnered a lot of attention and buzz, but the most interesting article I read was by Chris Matyszczyk, a creative director who advises major corporations on content creation and marketing. He is described as bringing an irreverent, sarcastic, and sometimes ironic voice to [...]

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