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Holiday Cheers!

by Tammy Derrigan December 14, 2010 Nightlife Marketing

Every once in a while something comes along in marketing or advertising that just wows us with the attention to detail, authenticity, and execution. This sharable holiday greeting from Grolsch is one of those.

Converse: Rock ’n’ Roll Medici

by Tammy Derrigan October 22, 2010 Influencer Marketing

Because Converse shoes are well made, inexpensive, and come with a super-sized I-don’t-give-a-**** vibe free in every box, they’ve been favorites of the young and the restless for decades. Do a little shoe gazing at Bumbershoot, SXSW, ACL or NoisePop and you’ll see them everywhere, including the stage. Deep in the heart of the creative wilds of Williamsburg, Brooklyn, Converse is building their best venture yet.

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

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