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Grey Goose Goes “Beyond The Bar” at Tales of the Cocktail 2010

by Jen Novak August 24, 2010 Influencer Marketing

Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.

Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.

Reading List Challenge: 19 Experiential Marketing Books

by Donna Meier August 18, 2010 Experiential Marketing

Given the wide range of views on what experiential marketing encompasses, it follows that literature on the subject abounds. Since many of these books rival college textbook prices, we thought we’d start a reading list challenge to lay down the definitive word on which titles are worth your time and money, and which ones are not.

Be An Event Marketing Sensation (Without Jumping the Shark)

by Patrick Dougherty May 20, 2010 Event Marketing

There is something alluring about in-your-face authenticity. It’s sensational yet attractive like The Fonz. He got what he wanted seamlessly, without sacrificing his values.That is, until he jumped the shark.

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