by Tammy Derrigan
November 3, 2010
PR Stunts
I’m all for brand love – and not just because it’s what we generate here at Javelin – but even I draw the line at waking up with the Burger King or having Ronald McDonald witness a marriage certificate.
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by Tammy Derrigan
July 21, 2010
Experiential Marketing
For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.
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