Javelin Experiential

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

Javelin is many things – it all depends on the brand identity, target consumer, budget, and goals.  Here’s a glimpse of what we are today.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

Javelin hooked up with Boots Contemporary Art Space and internationally known St. Louis artist, Juan William Chavez, to produce a “face melting performance” by the notorious Silverio at the Contemporary Art Museum St. Louis.  Silverio is an electronic rocker known for his outrageous live performances in Mexico City and abroad. Ahh, the fruits of [...]

Long ago, the Black Eyed Peas won my heart with their clever lyrics, syncopation, and an eagerness to embrace the beauty in many different cultures.  There’s something completely enviable about will.i.am’s mad talent as a producer and writer, but every member of the group has something unique to bring to the table.  No doubt about [...]

In conjunction with Winter Music Conference, Javelin produced a smokin’ hot Bacardi concert last week at Fontainebleau in Miami to kick off Bacardi B-Live, an amazing electronic event that will be traveling the country later this summer. The event featured the best Bacardi cocktails, beautiful people and an incredible lineup of DJs including MSTRKRFT, CHROMEO, A-TRAK, KID [...]