Javelin Experiential

My first Event Marketer Summit was a blur of speakers, case studies and seminars, getting lost in the hotel, stealing sombreros, and eating my weight in Mrs. Fields cookies. The days were crammed with engaging speakers, “Belinking” and conversation. On Monday I attended The EX Award Gala, along with other Javelin folks, to represent Bacardi B-LIVE in the Best Nightlife Program category. Cheering for ourselves and our competitors was equally fun, and we looked damn good doing it!

Javelin brings GREY GOOSE Vodka to trend-setting influencers at Best Of events like the Miami Beach Polo World Cup 2010, where the world’s masters of the “sport of kings” competed for the La Martina Cup.

Javelin is taking Bacardi on the Black Eyed Peas “The E.N.D. Tour”, bringing the brand to life in an experiential nightlife program for consumers 21+ in key markets.

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.

Javelin is many things – it all depends on the brand identity, target consumer, budget, and goals.  Here’s a glimpse of what we are today.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

Javelin hooked up with Boots Contemporary Art Space and internationally known St. Louis artist, Juan William Chavez, to produce a “face melting performance” by the notorious Silverio at the Contemporary Art Museum St. Louis.  Silverio is an electronic rocker known for his outrageous live performances in Mexico City and abroad. Ahh, the fruits of [...]