marketer

Thumbnail image for My First Event Marketer Summit Experience

My First Event Marketer Summit Experience

by Erin Bagby June 7, 2010 Event Marketing

My first Event Marketer Summit was a blur of speakers, case studies and seminars, getting lost in the hotel, stealing sombreros, and eating my weight in Mrs. Fields cookies. The days were crammed with engaging speakers, “Belinking” and conversation. On Monday I attended The EX Award Gala, along with other Javelin folks, to represent Bacardi B-LIVE in the Best Nightlife Program category. Cheering for ourselves and our competitors was equally fun, and we looked damn good doing it!

Continue Reading

Proust Was an Experiential Marketer

by Brad Carsten April 18, 2010 Experiential Marketing

Where can we find some intellectual street cred and big brain support for our beloved discipline, experiential marketing? It is with keen insights and modern truths we can see and prove that the human mind is the ultimate experiential consumer—that experience drives all perception and opinion forming.

Continue Reading