Javelin Experiential

Where can we find some intellectual street cred and big brain support for our beloved discipline, experiential marketing? It is with keen insights and modern truths we can see and prove that the human mind is the ultimate experiential consumer—that experience drives all perception and opinion forming.

Like you, I do my marketing homework. The plethora of expert supposition/opinion/fact is enlightening, but who can keep up with it all? In an effort to simplify what we need to know as experiential marketers, brand stewards and idea-generators, I propose we take a break from information overload and adopt some of Oscar Wilde and Paris Hilton’s axioms about life that are applicable to marketing. They’re certainly easier to digest than the next must-read Fast Company book-of-the-month.

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

Experiential agency selection demands careful consideration of where your spend is going. The current topic for everyone is of course the economy–or the “new” economy (a way to not say recession).