marketing

Holiday Cheers!

by Tammy Derrigan December 14, 2010 Nightlife Marketing

Every once in a while something comes along in marketing or advertising that just wows us with the attention to detail, authenticity, and execution. This sharable holiday greeting from Grolsch is one of those.

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

Reading List Challenge: 19 Experiential Marketing Books

by Donna Meier August 18, 2010 Experiential Marketing

Given the wide range of views on what experiential marketing encompasses, it follows that literature on the subject abounds. Since many of these books rival college textbook prices, we thought we’d start a reading list challenge to lay down the definitive word on which titles are worth your time and money, and which ones are not.

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