ROI

Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

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“Feels Like 1999 Again”

by Brad Carsten February 2, 2010 Social Platforms

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

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Costumed Sign Wavers vs. Google Ad Words

by Jon Maurice April 1, 2009 Guerrilla/Street Teams

I crack up every time I see a slightly inebriated sign waver in a soiled gorilla suit, frantically waving an offer for “$5 Pizza,” “Taxes Done Now” or “Buy a Lazy-Boy, Get a Free Plasma TV.

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