by Brad Carsten
March 26, 2010
Event Marketing
Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.
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by Brad Carsten
February 2, 2010
Social Platforms
We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.
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