by Tammy Derrigan
July 21, 2010
Experiential Marketing
For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.
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by Tammy Derrigan
October 28, 2009
Mobile Tours
42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.
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