Social Media

Thumbnail image for The Rally Squirrel, a St. Louis Marketing/Social Media Craze

The Rally Squirrel, a St. Louis Marketing/Social Media Craze

by Jamye Harrison October 13, 2011 Social Platforms

The rally squirrel made his debut during several of the MLB Division Series games in St. Louis and reportedly took a road trip to Philly for Game 5. Buschie, as some have dubbed him, has become the most popular personality in St. Louis in just over a week. There are currently over 50 pages on Facebook dedicated to the little guy, and he has his own Twitter feed.

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Coca-Cola Freestyle

Gamification Is The New Black

by Tammy Derrigan September 19, 2011 Emerging Media

Gamification is the new black. Not familiar with the term? You will be.

Gamification uses gaming mechanics and techniques in non-game environments to make things more fun. It’s not a new concept – just think of Mary Poppins – but the convergence of a generation raised on videogames, the rapid evolution of technology, and the advent of social media have resulted in the marketing equivalent of The Big Bang.

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Thumbnail image for Experiential Marketing Strategy Trumps Buzzwords

Experiential Marketing Strategy Trumps Buzzwords

by admin September 22, 2010 Emerging Media

Over the last 6 to 10 years, experiential marketing has been a big buzzword. The general thinking was that creating exciting live experiences between brands and consumers drives results. Experiential programs were broadly focused without much of a focal point on measurement, amplification, or building long-term relationships with consumers. Experiential marketing is no longer just about tactical execution and buzz alone. Strategy trumps all.

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