Social Media

Brand Ambassadors in the Social Media Jungle

by Tammy Derrigan July 21, 2010 Experiential Marketing

For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.

Experiential Marketing – Wagging the Long Tail

by Brad Carsten March 26, 2010 Event Marketing

Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.

“Feels Like 1999 Again”

by Brad Carsten February 2, 2010 Social Platforms

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

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