social networking

Thumbnail image for Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

by Tammy Derrigan July 6, 2011 Entertainment

In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.

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Thumbnail image for Brand Ambassadors in the Social Media Jungle

Brand Ambassadors in the Social Media Jungle

by Tammy Derrigan July 21, 2010 Experiential Marketing

For an industry-wide snapshot of brand ambassadors leveraging their social networks on behalf of brands, check out Event Marketer examples like Yahoo at the Olympics, or Samsung and the Guinness World Record. See what kind of influence brand ambassadors are wielding – and will be expected to wield – in the social media jungle.

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“Feels Like 1999 Again”

by Brad Carsten February 2, 2010 Social Platforms

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

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