by Tammy Derrigan
March 10, 2011
Archivisti
Jack White is prolific producer with the aesthetic sensibilities of a museum curator – and the heart of an experiential marketer. His newest venture, a record store on wheels, allows the uninitiated to touch and smell actual vinyl, hear the difference, and feel the magic of a record store.
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by Claire Winslow
March 30, 2010
Experiential Marketing
Grey Goose Vodka experiential marketing activations take place at luxury and influencer events throughout Austin year-round, but SXSW is closest to my heart. Since not everyone has experienced it directly, allow me to share a slice of SXSW life.
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