by Tammy Derrigan
October 6, 2011
Augmented Reality
As the first generation to grow up with the internet, Millennials embrace technology as a fundamental part of their existence. Did I say embrace? No…digital dependence is the single most defining characteristic of their generation, and it has made them savvier consumers. They are more discerning than previous generations, something that challenges marketers not just to be totally transparent—but to do it creatively.
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by Patrick Dougherty
March 25, 2011
Augmented Reality
Literally, Augmented Reality (AR) superimposes a fantastic world—with its own set of rules and dreamlike imagery—onto the standard reality we all know and love. This allows us to play the role of Voodoo Witch Doctor, we guide those without our powers into an unseen universe hidden just below the surface. Best of all, we don’t need any magic herbs, sacred mushrooms, or dried lizard tongues.
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