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	<title>Javelin Experiential &#187; TRIM closthing</title>
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	<description>Own the Moment</description>
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		<title>TRIM, A Lifestyle Brand</title>
		<link>http://www.javelinexperiential.com/video/trim-a-lifestyle-brand</link>
		<comments>http://www.javelinexperiential.com/video/trim-a-lifestyle-brand#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:55:17 +0000</pubDate>
		<dc:creator>Brad Carsten</dc:creator>
				<category><![CDATA[Javelin's Brand Incubator]]></category>
		<category><![CDATA[Proprietary Properties]]></category>
		<category><![CDATA[TRIM]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Detroit horsepower]]></category>
		<category><![CDATA[hot rods]]></category>
		<category><![CDATA[Javelin brand incubator]]></category>
		<category><![CDATA[New Old Stock upholstery]]></category>
		<category><![CDATA[premium apparel]]></category>
		<category><![CDATA[TRIM closthing]]></category>

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Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron [...]]]></description>
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<p>Inspired by all-American hot rods, TRIM fabricates premium apparel, bags and accessories.  Each piece is trimmed with authentic New Old Stock upholstery (original automotive fabric that was never used) linking the item to a specific make, model and year of classic Detroit horsepower.  Every detail across the collection, including the vintage color palettes, stitched chevron denim pockets, tuck and roll upholstered bags, and chromed logos is an homage to the collection’s inspiration.</p>
<div id="attachment_820" class="wp-caption aligncenter" style="width: 343px"><a href="http://www.javelinexperiential.com/wp-content/uploads/2010/01/blue-shirt.jpg" rel="shadowbox[post-816];player=img;" title="TRIM at St. Louis Fashion Week"><img class="size-full wp-image-820" title="TRIM at St. Louis Fashion Week" src="http://www.javelinexperiential.com/wp-content/uploads/2010/01/blue-shirt.jpg" alt="" width="333" height="500" /></a><p class="wp-caption-text">TRIM at St. Louis Fashion Week</p></div>
<p>A critical piece of our Brand Incubator program, TRIM is Javelin’s first foray into brand ownership.  We are immersed in the culture of the target consumer as well as the ins and outs of launching a fashion brand.</p>
<p>Garmentos at last!</p>
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