Javelin Experiential

We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

At Javelin we constantly receive resumes, head shots, and audition tapes from people looking for brand ambassador gigs – whether we’re hiring at the moment or not. The competition is stiff, and it’s challenging to stand out in a sea of highly qualified candidates.
If you want to make yourself exponentially more valuable than other [...]

The extreme growth of Facebook and Twitter over the past several months has garnered a lot of attention and buzz, but the most interesting article I read was by Chris Matyszczyk, a creative director who advises major corporations on content creation and marketing. He is described as bringing an irreverent, sarcastic, and sometimes ironic voice to [...]