by Jamye Harrison
October 13, 2011
Social Platforms
The rally squirrel made his debut during several of the MLB Division Series games in St. Louis and reportedly took a road trip to Philly for Game 5. Buschie, as some have dubbed him, has become the most popular personality in St. Louis in just over a week. There are currently over 50 pages on Facebook dedicated to the little guy, and he has his own Twitter feed.
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by Brad Carsten
February 2, 2010
Social Platforms
We experiential marketers must push for (and facilitate) the understanding of ROI in social media because we are inextricably linked by our disciplines’ abilities to significantly affect consumer mindset and – subsequently – consumer behavior. Our best practices bring out the best ROI in each other.
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