WOM

Thumbnail image for Converse: Rock ’n’ Roll Medici

Converse: Rock ’n’ Roll Medici

by Tammy Derrigan October 22, 2010 Influencer Marketing

Because Converse shoes are well made, inexpensive, and come with a super-sized I-don’t-give-a-**** vibe free in every box, they’ve been favorites of the young and the restless for decades. Do a little shoe gazing at Bumbershoot, SXSW, ACL or NoisePop and you’ll see them everywhere, including the stage. Deep in the heart of the creative wilds of Williamsburg, Brooklyn, Converse is building their best venture yet.

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Thumbnail image for Gillette, Experiential, and Shared Fundamentals

Gillette, Experiential, and Shared Fundamentals

by Tammy Derrigan February 15, 2010 Entertainment

Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.

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Thumbnail image for 42BELOW Vodka celebrates biking culture

42BELOW Vodka celebrates biking culture

by Tammy Derrigan October 28, 2009 Mobile Tours

42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.

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