by Tammy Derrigan
November 3, 2010
PR Stunts
I’m all for brand love – and not just because it’s what we generate here at Javelin – but even I draw the line at waking up with the Burger King or having Ronald McDonald witness a marriage certificate.
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by Tammy Derrigan
October 28, 2009
Mobile Tours
42BELOW Vodka selected 42 cyclists to ride from NYC to LA in an experiential brand activation celebrating bike culture. Organic social media was integral to the campaign, which had a consumer reach of more than 72 million.
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